Optimization Calculator

Enter Your Target Parameters

What is your baseline KPI Rate (in %)?

How many creative variants will be included?

What is the expected lift?

50%

Select a Statistical Significance

90%

99%

See Your Results In Real-Time

0Impressions Required
per Creative Variation

Total Impressions Required(Number of Variations x Impressions Required per Variation)

Range of impression outcomes, in relation to varying KPI rates and anticipated lift

Percent Lift	Improved KPI
1%	0.202%
5%	0.210%
10%	0.220%
15%	0.230%
20%	0.240%
25%	0.250%
30%	0.260%
35%	0.270%
40%	0.280%
50%	0.300%

Statistical Significance

90%	95%	99%
27,136,057	38,529,060	66,546,679
1,106,997	1,571,767	2,714,728
283,484	402,504	695,198
128,986	183,140	316,316
74,237	105,406	182,055
48,589	68,989	119,156
34,490	48,970	84,581
25,889	36,758	63,488
20,242	28,740	49,639
13,493	19,157	33,088

How to interpret the chart:

With 'Variant A' performing at the baseline KPI rate of 0.20% and if 'Variant B' performs 10% better, then each variant will need to serve 0 impressions to reach 95% Stat Sig.